Starbucks New Products - 978 Words

Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So, being able to brew Starbucks’ coffee at home isn’t a new concept. However, now Starbucks has an added twist with its new top notch coffee system, the Verismo. The Verismo is in alignment with Starbucks’ commitment to bring exceptional coffee and espresso beverages to their customers. In fact, in being able to offer customers these products at home, Starbucks has once again raised the bar (Starbucks Newsroom, 2012). The single cup brewing†¦show more content†¦Mr. Hansberry proclaims that Starbucks has entered a highly dynamic, growing business at a premium position and that their passion about coffee and innovation will put them in a winning position – this win will be due to the quality and technology of the new Verismo (Starbucks Newsroom, 2012). I believe that Mr. Hansberry is correct in his thinking. Within the first week, the machines are already selling out in certain locations and online as it seems sales were in excess of company forecasts (Patton, 2012). There are many single-serve coffee machines out there and many espresso machines – but none have the convenience of being able to get a latte in your home with real milk, with a couple of pods and the push of a button. In my opinion, this along with customer loyalty, will give Starbucks the advantage in this market for some time. The Verismo System by Starbucks, as I see it, will be around for quite some time. References: Patton, L. (2012). Starbucks Verismo Brewers Sell Out After Strong Sales. Retrieved September 28, 2012 from http://www.bloomberg.com/news/2012-09-26/starbucks-verismo-brewers-sell-out-after-strong-sales.html. Starbucks Newsroom. (2012). Verismo System by Starbucks Now Available on Verismo.com. Retrieved September 28, 2012 from http://news.starbucks.com/article_display.cfm?article_id=699. Strom, S. (2012). Starbucks to Introduce Single-Serve Coffee Maker. Retrieved September 27, 2012 fromShow MoreRelatedA New Product Of Starbucks1319 Words   |  6 Pagesdecision to start up a new line of product for their company. Putting a new product on the market is not as simple as just an introduction there must me analysis done to see if the market is acceptable to the product. By conducting a competitive market analysis, companies are able to find strengths, weakness, opportunities and threats to determine if the new product will be profitable. 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